1 in 4 kids in Canada are food insecure. That means not every kid gets to go through the universal experience of being a picky eater. Maple Leaf Foods is on a mission to build a future where every kid can eat like one.
We crowdsourced real stories from parents of their kids being picky eaters, while shedding light on the challenges food insecure households face. Our heart-warming spot was featured TV and social.
Agency: Public Inc
Client: Maple Leaf Foods
(40s) - TVC and Social
Gen Z’s, aka the foodie generation, love to eat out and engage with food trends. This print ad speaks to the trend the planet never needed - food waste.
Second Harvest’s mission of getting more food on plates, and out of landfills is made clear by showing how disturbing it is combine the idea of dining with a landfill.
Awards: Young Lions | Print | Silver
Holiday villages are a treasured and idyllic reflection of the holiday season. But IRL things aren’t always so warm and fuzzy. We created our own holiday village to show how disconnected and apathetic our world has become.
Using 3D scanning and VFX we created a customized world to raise awareness for an incredible non-profit. Thanks to our amazing production partners we were able to create a big holiday spot on a tiny budget.
Fun fact: I make a pretty fun cameo 🖕🏽
Agency: Public Inc
Client: Roots of Empathy
Hundreds of real holiday village pieces were collected and scanned to build our world. We also rallied our office mates, friends and family to be scanned and transformed into digitized figurines.
What makes a fitness influencer, a fitness influencer? The online fitness world has some harmful opinions on it. So, we set out on a mission to help change toxic fitness standards.
We created a casting call for real GoodLife members, searching for everyday gym goers to join us in redefining what a fitfluencer looks like. It resulted in impactful creative on social and OOH, which sparked meaningful discussion.
Agency: GUT
Client: GoodLife
Everyone has that one thing they’re really into. To rally students to pursue their dream careers, we welcomed them to find their community in the heart of the big city.
Through TV, OOH, and social we brought to life a Class of Your Own, representing the diversity and vibrancy of George Brown College.
Agency: No Fixed Address
Client: George Brown
Tim Hortons and Canada are almost synonymous. Here’s a few spots that use real people, telling authentic stories that Canadians can relate to.
Agency: GUT
Client: Tim Hortons
A tonally new to the brand spot that introduces a twist on a classic breakfast item.
The best way to reach Canadians on-the-go? By showing them how real people snack on-the-go.
Getting a cancer diagnosis is one thing. Being told in the same sentence you may lose your ability to ever have children, is another.
To put pressure on health insurance companies to cover fertility preservation, we crafted a message alongside an empty uterus. These billboards went up in bold spaces across New York, on Mother’s Day.
Agency: Mischief at No Fixed Address
Client: Chick Mission
Featured in: Campaign Live, The Drum, PR Week
